If You Don’t Have Professional Photos, Fire Your Agent

704 Exterior 199x300 If You Dont Have Professional Photos, Fire Your Agent IMG00075 20101126 1248 300x225 If You Dont Have Professional Photos, Fire Your Agent

Are you ready?  I’m going to put the professional photography discussion to bed. I’m calling my experiment the “The Great Picture Debate”. Continue reading.

Over the last decade, the debate over professional photography has heated up.  In may opinion, it should not even be a discussion.  If you broker doesn’t use professional photos, I would encourage the following:

Step One

Show them this blog post

Step Two

If they still don’t use professional photos, follow the instructions in step three.

Step Three

FIRE them!

The pictures below tell a very real story.  The unit featured is a rental that I am bringing on the market over the weekend.  Located in Capitol Hill at 714 Bellevue East.  It is a 1600sf + condo with 3 bedrooms, 3 baths, 2 decks, a patio and a wall of windows.  For experimental purposes, I followed my incredibly talented photographer (Aimee Chase of Vista Estate Imaging) everywhere that she went.  I took a picture at the exact location that she did.  My goal was to make sellers, buyers and brokers aware of the disservice that occurs when a seller or a landlord does not have access to professional photos.  It is impossible for me to truly express the need for professional photography.  In a day and age where all buyers, lessors and investors start their search online it is imperative to have listing photos that will accurately portray the real condition of a unit.

In this real estate market, the demand for purchases remains low.  Great photography is one of the tools in your control that you can use to get people “in the door!”.  Don’t just take my word for it.  If you go online and look at the existing inventory, much of the condos/homes that don’t sell are either over-priced or poorly displayed.  I tend to believe that many units could sell in this market with better photography.

I hope you find my efforts below useful.  It truly paints the picture.  Good photos are worth their weight in GOLD!

714 bath 1 199x300 If You Dont Have Professional Photos, Fire Your Agent IMG00084 20101202 1426 225x300 If You Dont Have Professional Photos, Fire Your Agent

714 dining 300x199 If You Dont Have Professional Photos, Fire Your Agent IMG00086 20101202 14321 300x225 If You Dont Have Professional Photos, Fire Your Agent

714 Dinner to Living 300x199 If You Dont Have Professional Photos, Fire Your Agent IMG00088 20101202 1440 300x225 If You Dont Have Professional Photos, Fire Your Agent

714 Kitchen 300x199 If You Dont Have Professional Photos, Fire Your Agent IMG00087 20101202 1435 300x225 If You Dont Have Professional Photos, Fire Your Agent

714 living Deck 300x199 If You Dont Have Professional Photos, Fire Your Agent IMG00090 20101202 1443 300x225 If You Dont Have Professional Photos, Fire Your Agent

714 Master Loft 300x199 If You Dont Have Professional Photos, Fire Your Agent IMG00095 20101202 1456 300x225 If You Dont Have Professional Photos, Fire Your Agent

5 Steps To Leasing Your Condo

Picture2 5 Steps To Leasing Your Condo

Renting your condo?  Try these 5 steps to ensure you stand out when being compared to other units:

Set The Right Rents

Rents  will vary depending on location, the building type and available inventory. The key is to “never” try to set your rents too high.  You should try to rent your condo at similar rates to other condos of the same product type. A rental analysis is important.  If you can determine what other “comparable” units are renting for, then you are taking the right approach to pricing.

Take Great Pictures

Dark, dreary photos are the best way to ensure that your condo stays on the market for months.  Bottom line is, we are a visual society.  We trust that what we see is what we get.  So with that in mind, doesn’t it make sense to take professional photos?  There is a cost associated with it, but ultimately, if it saves you months of sitting on the market, it will seem like a minor expense.  Many leasing services, like our own (UCS Leasing Service) will provide this as part of the contract.  Photos are the most important element in establishing the level of traffic needed in order to find your perfect tenant.

Get Social With Your Advertising

Social media should be your focus when advertising your listing.  Post your condo for rent on Facebook, Twitter and your blog if you have one. Don’t overdue it, but Social media is a powerful tool to get the message out.  The more people that see your listing the better.  Who knows, maybe a friend from college or a co-worker was looking for the exact place that you are trying to rent.  Don’t get lost among the thousands of other condo rentals in your city.  Get Social!

Syndication

Online syndication is the new classifieds in the rental business.  For example, Postlets.com will help you build your ad, create a live link and will then syndicate your new listing to services like FrontDoor, Google Base, HotPads, Myspace, Oodle, Trulia, Twitter, Vast and Zillow.  Why is this important?  Why not. Advertising your listing on all these different sites might give you the edge over your competitors.

Be On The MLS

In the greater Seattle area there are over 26,000 MLS members.  When renting your condo or home, I think its imperative to be listed on the MLS.  Trusting Craigslist and other listing services simply is not enough.  If you are looking for top dollar, make sure your home is seen by as many prospective tenants and brokers as possible.

Renting your condo can be stressful.  If you take the time to follow these 5 simple steps, I think you will find success.  Good luck!

UrbanCondoSpaces.com & Jeff Reynolds practice full service leasing.  If you ever need assistance in renting your unit, take a look at our service and contact us.

Is The Rental Rate Too High? Make An Offer.

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Ever wonder if a landlord would reduce the rent if you made an offer?  Let me answer that question for you; YES. Keep in mind that lease rates for a condo, home or townhouse are typically not set in stone. Depending on the situation, owners will often negotiate on price and will sometimes consider a free months rent or reduced deposits.

Bottom line is; if you have found a place that you must have, and it is just above your payment threshold, make and offer!

If you have any questions about leasing a home feel free to contact us!

UCS Condo & Home Leasing Service

Need to rent your home or condo?

Whether you are a first time owner or a savvy real estate investor the hassle of leasing your home can be overwhelming.   Urban Condo Spaces makes leasing your home or condo hassle-free while saving you time, money and heartache.

Our condo and home leasing service includes the following, but keep in mind that it can also be tailored to meet your individual needs:

RENTAL ANALYSIS
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Urban Condo Spaces will set an appointment with you to see your property and determine the best rental rate based on current market conditions.  This process involves a CMA (competitive market analysis) as well as immense preparation to ensure your home is priced at market.

ADVERTISING
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Urban Condo Spaces coordinates and books the placement of all advertising for your property. We are certified as relocation specialists and have deep relationships with indiviual owners, relocation companies and HR directors.  These relationships allow us to place your property in front of prospective tenants from many of the local corporations in our area.  Some of these companies include but are not limited too,  Amazon.com, Costco, Microsoft, Nordstrom, Starbucks, Tommy Bahama, and many others.

SHOWING YOUR UNIT
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Urban Condo Spaces will personally handle all of the showings when presenting your property to prospective tenants. We are online and social media experts and have put that experience to work when creating effective marketing campaigns.  We will be timely in our follow up, aggressive with our selling of the property and will communicate with you throughout the process.

SCREENING YOUR TENANT
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Urban Condo Spaces takes your screening very seriously.  If you happen to have the wrong tenant your time as a landlord can be a nightmare.  Every prospective renter must go through a thorough screening process to ensure that they will be a qualified tenant for your property. This background screening process includes credit and criminal checks as well as recent landlord references.

LEASE AGREEMENT
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Once you decided on the perfect tenant, we meet with them to review and execute the lease agreement.  At this time we go through many disclosures with them and prepare the payment schedule for your rental income.  Having an experienced real estate firm handle this process is imperative.

MOVE IN AGREEMENT
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Urban Condo Spaces will go over all necessary move-in information with the tenant.  This includes providing current documents required by city, state and federal regulations.  In addition, as we perform our initial walk-through, we will take pictures and ensure that the unit is in the same condition as it was when the tenant moved in.

FUNDS AND DEPOSIT EXCHANGE
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Once all necessary paperwork has been executed we arrange to meet with your tenant and collect the security deposits and rent checks.

KEY EXCHANGE
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When this is complete, we provide your tenant with keys to the property and provide you with a package that includes a copy of all necessary documentation and collected funds.

FOLLOW UP
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After your tenant moves in, we will provide a final follow up to make sure that all parties are happy and comfortable in their new setting.

If you are interested in learning more about our program:
Jeff Contact Us UCS Condo & Home Leasing Service

10 Steps To Rent Your Condo

rsz 2renting your apartment 300x200 10 Steps To Rent Your Condo

Leasing your condo is not an easy task.  With that being said, if you follow these 10 steps it will help you make this transition from a vacant unit to being a landlord.  If you think about it, most of us never intended to be a landlord.  We purchased our first unit, simply outgrow it, move on to bigger and better and then have to plan on how to manage the newly designated “rental” unit that we now own.

I must tell you that before you rent your condo, you need to do your homework and put ample effort into the process and the practice of renting your unit. Once you become a landlord, you have new moral and legal responsibilities.  Renting your condo comes with potential legal liabilities as well.

Here are 10 steps to take before you rent your condo:

Call Your Homeowners Association:

It is the first and most important step.  Most condos permit rentals, but unfortunately others do not. Some condos require board approval, function on a rental cap or even impose certain lease teams.  One trend as of late is to restrict the act of renting until the owner has lived in the unit for an extended period of time (i.e. 1-2 years).  The best way to determine the rules and regulations are to contact your homeowners board, the association or have your real estate agent request the CC&Rs from their preferred Title Company.

Know Your Market:

Have you ever thought about how much your place may rent for?  What are similar condos in your project renting for per month?  What about other condos in the area?  You have to think about what your condo offers in comparison to others. Amenities, services, location, neighborhood conveniences.  Do some homework and research what other landlords are offering in terms of incentives.  Some projects or even individual owners are offering  month(s) free rent, gift cards, gym memberships, cable, etc.?  Before you take your unit to the market, you must know about the 3 P’s of the rental process:  Your product, your placement in the market and your price!

Run It Like A Business:

How much do you owe per month?  You know you have to add the mortgage, the taxes and your dues, but do know all your potential expenses like:  updated insurance, preparation costs including; painting, polishing floors, carpet cleaning, advertising, commission for rental agent, rent loss on turnover, repairs, legal fees if needed and the potential if you have a destructive tenant.

Understand The Tax Picture?

Talk to your CPA, because when you convert a principal residence to a rental your tax picture will change.  In fact, your taxes may go up.  How will the tax assessor know when you converted your condo to rental status? You are going to furnish that information on your next federal and state tax return. You report your real estate rental income and expenses on Schedule E of Form 1040.  This isn’t my specialty, I would encourage you to contact your CPA for further details.

Do You Know Your Local Rent Laws?

It is imperative that you know the local landlord-tenant laws. Some jurisdictions may require you to register the property or obtain a business license to rent your unit. Cities that have rent control almost always require rental registration even if you are exempt from the rent control laws. Failure to comply with local rent laws can be costly.  Do your research so you can avoid pesky fines.  Local laws may contain other rules you should know about as well.  For example, there may be regulation on security deposits.  It may limit you on the amount you collect and espescially where you keep the money.  In general, knowing your rental laws is a must.  Understanding the process of eviction, deposits and property management should be mandatory as a landlord.

Make A File-Get To Know Your Paperwork:
If you are going to rent your condo yourself, you need really understand the paperwork required. The basics include:
1.  A lease
2.  A rental application
3.  A service to provide, credit, criminal and an overall background check
You might try using some accounting software as well.  You’ll need to know your income and expenses for when you file your tax returns.  Remember what I said earlier;  Run your unit like business!

Credit, Criminal and Background.

As a landlord, I would recommend at a minimum that you require a credit report on prospective tenants. This gives you a look at the tenant’s payment history.  These reports also will reveal criminal activity plus other information like foreclosures and bankruptcies.

Call Your Insurance Agent.

Tell them you plan to rent your condo.  The insurance you need to cover your condo while it is rented can usually be written as a rider to your primary homeowners insurance policy. Don’t skimp on liability insurance. Once you become a landlord you are more exposed to potential lawsuits. The cost of insurance is nominal compared to the added protection it can provide.  An umbrella is a great policy to give you the overall protection you may need.

Follow Fair Housing Laws.

Fair Housing Laws are there for a reason. Follow them. Federal law protects against discrimination on the basis of race, color, sex, natural origin, religion, handicap, or familial status.  State laws may extend the federal protection to additional categories.

For more information on Fair Housing Law, go to the federal government’s Housing & Urban Development website at:
www.HUD.gov/fairhousing.

Hire A Good Lawyer.

If this is your first time, or you plan on doing this all by yourself, you should have a real estate lawyer review your paperwork. A qualified real estate attorney can make any changes necessary to comply with local laws, and prepare any addenda that you may need. An addendum spells out any additional conditions to the contract and is often important as it adds additional terms and protection.

For example, there are many condominiums that require a signature on the rules and regulations of a contract prior to move in.  An experienced real estate lawyer can also advise you if there are any particular pitfalls in the local laws for landlords. This will put you on notice in terms of any issues you need to navigate carefully. In addition, getting a lawyer on your team early gives you a legal contact in the event problems arise in the future.

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If you have made it this far, you are obviously serious about renting your place.  I hope this post will assist you in the process and make it easier on you when you decide to make the leap into being a landlord.

In FULL DISCLOSURE, I assist clients in leasing their condominium units in addition to helping them buy and sell homes



Windermere Real Estate/East, Inc.
3933 Lake Washington Blvd NE #100 Kirkland Wa 98033
www.UrbanCondoSpaces.com
Seek. Live. Urban.